The Los Angeles Design District has been making big moves recently, including the unveiling of a new logo and new designs for a variety of buildings, including one for the Staples Center.
But its latest move is an attempt to reinvent itself in a way that will be more appealing to customers and advertisers.
The LDD is working on a new design for a shopping center in the Southland.
“The LDD will continue to innovate to keep the design focused on our customers and our brand,” LDD President and CEO Adam R. Cohen said in a statement.
“We have an opportunity to reinvent the L.D.D.’s branding through an updated logo, new packaging, and new merchandise and signage.”
The new logo, which Cohen calls the LDD’s “first move,” is a collaboration between LDD, Adidas, and Adidas-owned retail brand L.L.
Bean.
It will be unveiled in late September and will include an emphasis on branding and design that the agency has been honing in recent years.
The new design is inspired by the Lillard brand, which debuted in the late 1980s and early 1990s, and features a blue, orange, and red color scheme that reflects the new shopping center’s theme of “a community that is open and inclusive.”
The agency will use a design from designer Jens Lauterborn and design partners, including architect John S. Pfeiffer, designer Daniel G. DeCarlo, and designer Richard C. Jones.
Lautersfeld’s team also designed a “worlds largest outdoor shopping mall” at the Los Angeles County Fairgrounds in the 1990s and is now working on the LADC Mall, which opened in 2016.
The new LDD logo will be a collaborative effort between L.
La.
D, Adidas and L.
Beans.
The logo will use the new L.C.M.
D logo, the LBD brand, and the LACL Brand’s signature brand, Adidas.
The new LLD logo will also incorporate the LLAB logo.
LBD will be working with the LDC’s new digital marketing firm to integrate L.LDB’s design into the brand’s online store.
The agency has launched a website called the LLD Blog, which is currently live and features exclusive content about the agency.
LLDB also plans to begin selling merchandise that will include new LBD products and products inspired by LLD’s products.
